Infused With Positive Energy

Alex and Ani believes in the power of positive energy, a core company principle. We have made it our mission to share the benefits of positive energy through the unique beauty and symbolism of our products.

Inspired by the wisdom of ancient thinkers, Alex and Ani researched the most effective methods of designing our products with the beneficial positive energy that scientists refer to as vital force.

Ancient and modern traditions refer to vital force by many names; chi, prana, etheric energy, life force, zero point energy, homeopathic resonance, etc.

Eco-Friendly

The Alex and Ani aesthetic underscores the idea that what is pure and natural is most beautiful and creating jewelry from recycled materials enriches the beauty of each piece. Founder and creative designer Carolyn Rafaelian embraces a philosophy that is based upon using eco-friendly, recycled materials made entirely in the United States (credit ami). Because of this, Alex and Ani is able to purchase metals from local mills who have received recycled scraps from refineries, which in turn, use those pieces and sell their scraps back to the Mills.

Carolyn believes that by creating designs that support the environment and encourage social consciousness, consumers can use their purchases to make a difference in protecting our planet and our future.

Made In America With Love

Alex and Ani is a company dedicated to creating products of unparalleled quality and beauty that promote consciousness and unity. Manufacturing in the United States and reusing and recycling materials is an integral part of Alex and Ani’s mission as a conscious and eco-friendly company. Alex and Ani’s collections are not only eco-friendly, they are made up of powerful, meaningful, and spiritual pieces, which uplift and inspire all who wear them.