Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. He asked his friend Richard Timbo if he would like to join him. Luminox was born in 1989 (Lumi is Latin for light while Nox is Latin for night), driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches.
The Navy SEALs and More
The Luminox Navy SEAL watch is the timepiece that made Luminox famous. In 1993, the Assistant RDT&E Officer for the Navy SEALs, Nick North, was asked to seek a more dependable watch for night missions and found the solution at a trade show where he discovered Luminox. He worked with Cohen to develop a watch specifically for them and a revolution was born.
After Luminox provided the watches to the SEALs, Luminox began marketing the same style of watch (Model 3001) across the country and the world. As the watch gained reknown, Luminox was approached by US Air Force pilots flying the F-117 Nighthawk fighter jet in 1999 — Luminox developed a watch for these pilots and then contacted Lockheed Martin, which turned into an exclusive arrangement to produce Lockheed Martin timepieces.
Throughout the following 20 years, Luminox has never strayed from its mission and this has been confirmed and validated by the many elite military and law enforcement units that have adopted Luminox as their own personal “standard equipment”. The man on the street has shown particular interest in Luminox, figuring rightly that if Luminox could be trusted to develop a watch for use by Navy SEAL on critical night missions, then its watches have to be able to stand up to everyday use.
From here on, Luminox remains determined to continue combining cutting edge technology, forward-thinking design and extreme performance. Luminox delivers, when and where it counts. It’s our frame of mind.
Luminox Light Technology
Luminox’ self-powered illumination (LLT) allows one to view time at-a-glance, no matter what the light level, even in complete darkness – up to 25 years of complete darkness, in fact. Being able to read time effortlessly under any and all circumstances fills a need for various military and law enforcement groups, which is why the U.S. Navy SEAL Procurement officers came to us asking us to create dive watches for them for night missions. It is also why U.S. Air Force pilots flying the F-117 Nighthawk™ Stealth Jets approached us. These are only two of many groups of “heroes” that truly understand and appreciate the inherent benefit of wearing a Luminox timepiece. As for the rest of the population: When was the last time you had to fumble for a light switch or a button on your watch in the dead of night? Wear a Luminox for a week and you won’t want to miss it.