Pandora was created by four designers with a dream for a stylish, customizable line of charm bracelets. In 1999, the first Pandora charm bracelet was released in the Netherlands and quickly became a popular hit with jewelry buyers. From there, Pandora jewelry began to expand the concept and created more beads, charms, and bracelets (credit ami). Make a fleeting moment last forever. Thread your choice of our beautiful hand-finished charms onto a bracelet of 14k gold, sterling silver, leather or fabric.